Ultimate YouTube Advertising Tip For All Businesses
From an experienced Digital Marketer.
In this blog, I want to share one of the most effective YouTube advertising strategies that are sure to bring you results! But let me start with the fundamentals of YouTube ads so that you don’t have trouble following my tips down the line.
What is YouTube advertising?
YouTube advertising is the process of placing ads on YouTube, which can be a great way to promote your business and increase sales.
Why YouTube for advertising?
YouTube is one of the biggest platforms for content creation, with over 2.1 billion users worldwide, according to a Statista report. This means if you’re looking to promote your business or product, you should definitely be on YouTube.
How does YouTube advertising work?
YouTube advertising allows you to run ads for your brand that appear on videos across the entire platform. You can run targeted ads based on various demographics, including age, gender, location, and interests.
You can create visually compelling video campaigns with many video ad formats to engage with your potential customers in different ways. Available video ad formats include:
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads
- Masthead ads
Now that you know how YouTube ads work, let me share with you a step-by-step process about how to run ads on YouTube.
How to run ads on YouTube?
To use Google’s services, you need a Gmail account! Being one of the main services of Google, YouTube advertising as well requires you to have a Gmail account.
Once you have created a Gmail account, the next step for you is to sign up for Google Ads accounts. Keep your Gmail account logged in and visit www.ads.google.com. Afterward, click on ‘Get Started’ and follow the signing up procedure in no time!
Once you are in the dashboard of Google ads, follow the steps given below to run a YouTube ad campaign:
- Click on ‘New Campaign’ button
- Click on ‘Create a campaign without a goal’s guidance’
- Click on ‘Video’ option
- Select a campaign subtype of your choice. Let’s use the Custom video campaign option for this tutorial.
- Hit continue
- Chose your campaign name
- Leave Bid strategy to Maximum CPV for this tutorial
- Add ‘Budget and Dates’ as per your requirement
- Click on ‘Networks’ and choose where you want to display your video ads
- Select Locations
- Add languages
- Skip everything esle andd go to the ‘Ad group name’ and name the ad group
- Now skip eveything else and go to ‘Placements’ option
Note: The options I am asking you to skip are non-essential to this tutorial.
The ‘Ultimate Tip’ for YouTube ads
Were you able to follow all the steps down to the ‘Placements’ option? Great! My efforts paid off. Now, this is where the ‘Ultimate Tip’ comes in, and I want you to minimize this tab for a minute!
This placement option in Google ads allows you to run ads on particular channels and videos. You are able to copy-paste the list of YouTube URLs that you want to display on your ads.
Now the question bewildering you right now would be ‘How to get YouTube URLs?’ and ‘Which YouTube URLs you should be getting?’
No worries, there is an easier way to do this. But first of all, I need you to think about what kinds of videos your customers might be interested in.
Your customers might not be looking for videos that are specifically about your products. They might be interested in topics surrounding your product.
For example, if I am selling hiking gear, then ideal my customers would be interested in videos related to ‘hiking tips’ or ‘best places to hike’.
If I am selling SaaS products, then my ideas customers could be seeking technical help regarding their business, and your product just might be the solution.
The key is to put yourself in your customer’s shoes and start looking for the YouTube videos and channels they might be interested in.
Once you have figured out what videos you want to target for your YouTube ads, you can simply start copy-pasting those URLs into your excel sheet.
You can even use scrapping tools to help you with this process. My go-to tool for data scrapping is ‘Instant Data Scraper’. It’s a Google Chrome addon, easy to use, and works like a charm every time!
Let’s go back and finish our first YouTube video ad:
- Click on the ‘Enter’ tab inside the placement option and copy-paste all the URLs you have extracted from YouTube.
- The next step is select what video you want to run as an Ad
- To select the video you want to display in your ad, first, you will have to upload it to your YouTube account.
- Once this is done, go to the ‘Bidding’ option and select your maximum CPV
- Click on the ‘Create Campaign’ button and select the video ad format and click the ‘save format’ button.
And this is now your first targeted YouTube video ad is running.
Thank you for reading my article. I hope you make the best use of the tips I shared with you and start growing your business!
Please also let me know if I missed something, you something you would like me to cover in my next blog. And Don’t forget to follow me on Medium. Cheers!
